Word of mouth/TV spots/and ads seem to be the traditional methods to promote a church. Anyone have any ideas on new ways to market a church? Our congregation is quite contemporary and I was thinking e-mail pieces might be a good idea. The only thing is I’m not sure how to obtain mailing lists or how to create the graphic design aspects. Any other thoughts?

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Who is the church hoping to attract? Young people? Married couples? Recently divorced? New to the area?

Marketing is about having a very specific conversation with a group of people, since one message doesn’t fit everyone.

You need a marketing strategy. First, identify WHO. Next, identify WHAT need they have that your church can help remedy. Finally, identify HOW your church is the best answer.

As for email vs. flyer vs. newspaper (etc.) – it flows from your strategy. The look for the piece should reflect the values of the church and probably include a photo of the church community. Create a non-threatening way for people to visit: open house, open events/seminars (not necessarily church-related), etc