I am looking for marketing ideas for my business I am a physical therapist and would like to know how can I reach more clients for PT. I also offer wellness group classes such as belly dance, yoga, zumba, and private and semi private pilates I have a nice group of women coming to my classes but how can I attract more men as well as overall new clients.

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Jay’s Answer: Is your business focused around helping the healing process or prevention? Prevention is always a harder sell – people want to make a problem go away, but don’t want to invest time and money to avoid a potential problem (they’re generally too busy). What’s the competition like in your area? What’s your specialty?

As for getting more male clients. Men aren’t generally interested in wellness. They are more attracted to things like strength-building, aerobic-conditioning, and stress-reduction. Focus on these themes for your marketing.

Reach out to martial arts schools in your area. As a long-time martial artist, I know that different arts put repetitive strains on the body. Approach the head of these schools, and find out what problems are common. Then create a class for avoiding/healing the injuries at (and co-marketed with) the school.