My brother’s English language school in Greece has a pre-junior class for 6 year olds that learn the foreign language as they play. It is unique and innovative for Greece and it is going very well.
He needs to give leaflets to kids at school. It has to be impressive so as to keep it as well as and give it to their mothers.
I think he should create a separate logo with cartoon characters for starts, but another school has already done it (they copied the whole idea of a junior school in fact).
The leaflet could be a weekly schedule, but small kids do not need a weekly program really.
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Jay’s Answer: Don’t send the flyers home with the students. Mail them to the parents directly. Enclose them in an envelope with the return address of the school. That will further get the parents’ attention.
The logo isn’t the key – the content of the class is. Why would parents want to enroll in the English language school – what’s the benefit to the child? The parents? What is the competition like for other pre-junior classes (not just English pre-junior)?
Having testimonials from other students and parents ("We loved learning English", "Our Travel To England Was More Fun", "My Child Helped Us Get Directions!", etc.) in the leaflet is also key.
Don’t send the leaflet weekly. Send it out before the beginning of the next semester and mid-semester (or when you have something new to announce). You also want to have a "call to action" – something like "Enrollment Closing Soon!"
Some great tips from Jay there. I’d add that it’s his last comment that’s most important: call to action. To do call to action properly your design must be right, so spend some time getting it right first time. You need to have important contact details: phone number and website? prominent on each page. Header or footer is best, but depends on your design.
You know what they say, a picture’s worth a thousand words. Especially lots of photos of happy, busy children. I’m sure you know the kind of stuff.
Don’t pick a crazy font – keep it professional. And I’d format text in heading and list style. Try to avoid locks of text, even if split into paragraphs – it just won’t read as much.
Benefits, like you said, are of course a great way to convey your message. Try to keep each page on one topic. So have one page about what kind of activities the school has, another on benefits to the child’s development etc etc.
My last word is, really look at your competition to see what they’re offering. Make a big effort to promote any benefits you have which your competition does not.
Hope this was helpful!
Dan
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blog: UK Student News and Events