We have recently acquired a small Japanese education agency for study in Australia. www.goshu-ryugaku.com – and we are trying to do some simple modelling of the likely sales once we can get the SEO sorted out.
What is the likely conversion rate of unique visitors to enquiries? And how can we maximize that?
What is the likely conversion rate of enquiries to sales (we will be using dedicated sales people with email / messenger and telephone for dialogue).
Do you think my guestimate of 10% conversion of hits to contacts and 5% of contacts to sales is realistic?
We believe we can generate a good number of hits…but how many do we need to get the number of sales we want?
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Jay’s Answer: It all focuses on your website copy. Your home and landing pages need to be focused on your goal of generating enquiries, and well crafted to help people understand what you do, for whom, why they should contact you, and why your business is much better than the others.
If your copy is great, then you should be able to generate a fair bit of enquiries.
As far as converting enquiries to sales, this now depends upon your sales staff – how good they are at listening to the prospect’s needs and addressing them. Of course, price is important, but value for that price is even more so.
Generating traffic to your website is easy – it’s generating the right type of traffic – people that really need your services.
As far as conversion rates for websites, they generally are at 1% (on average).