We are a luxury spa/plastic surgery center. Our facility is spacious, and quite noticeable. Its pretty bare outside, but the minimalist feel gives off professionalism. (any suggestions outside?..banners..shrubbery..)
Our center has dental, plastic surgery, laser, and hair treatment. One can get botox treatment, and then pedicure right after so I keep this in mind.
What I’m wondering is if there were some innovative and effective ways to up our presence…..reel in more customers…..is there specific ways we should approach advertising (old or young)…..where should we advertise which will have the most impact…….since we have other beauty departments, what are some ideas to utilize it….what are some events we could hold….
I’m also thinking we need interactivity……..I already set up some smaller contests..but am looking for more ideas on contests, and/or charities that will give our center more exposure.
We also want to make our internet presence stronger. What are some good places to get our website linked to…and some things to add to the website.
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Jay’s Answer: Have a series of classes showing how people can look better WITHOUT surgery (makeup, diet, haircut, etc.) and/or offer non-surgical makeovers. In both cases, you’re trying to find people who care about their image but aren’t yet ready to take the plunge. You just want to build trust with them, and give them the opportunity to find out more when they’re ready.
Offer a class on ROI of plastic surgery: how much more people earned looking better, or who they attracted in their life, or how much better a life they now live.
Piggyback on upcoming college/high-school reunions. Give people a chance to “wow” their fellow students.