As a small (<$ 1M) crawler, loader, truck’s diesel engine spare parts company now we want to sell our stocks to international market. Our parts are genuine but they are for out of date models (about 20 or 30 years old) and company newer made an international sales. We have basic website and very small budget to marketing. My questions are:

1. Do I need an open eBay website or may i continue to classic sales with phone, fax, mail or email?
2. How can i reach my potential customers? Who they could be? In which countries I must target my marketing energy?
3. Which marketing tool that I could use within (monthly <$500 with 2 workers) budget?

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Jay’s Answer: Given your budget, a website would be a good investment. But first, are people looking (i.e., doing searches) for spare parts online? You can do this research yourself or hire an SEO person to find out. Your website should target these keywords.

Are there website directories for spare parts distributors? If so, get listed there.

You don’t need an eBay store if you have a website, nor do you (yet) need to target a country.

What you do want to do is determine the cost and rules for shipping your parts internationally. How long will it take? What are customs regulations? How will you handle returns?