I’m working in a shipping company. I am to decide on what days of the week we should advertise our services on our local newspaper to gain optimum benefit/attention. I have decided to advertise on two English newspapers and two Chinese newspaper due to the fact that most shippers look out for these papers for shipping schedules that are being published in them. So, how do i go about in deciding which days of the week we should advertise and how often to gain optimum benefit ?

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Jay’s Answer: Take a look at a week’s worth of the papers and see who’s advertising on which days to find your local pattern.

Also, consider placing the shipping information on your website, so people can find the information quickly online, and immediately think of your business. Advertise this online shipping information in the newspaper as well (esp. on days when the shipping info isn’t printed: “Looking for shipping info? Go to: shipping.mycompany.com)