I have a client that I am pitching not only a new logo but a new 10th anniversary “concept” to capitalize on their anniversary year. This business deals province wide in the promotion of business, economic and community development through various partnerships of over 200 communities. I am one of 6 invited to submit a proposal, so it has to be good. They are kicking around the tagline of “growing together” but are open to other options. What can I incorporate “10” into that would create a buzz? What would it take for other businesses, as well as provincial, municipal and industry partnerships to pay attention to this special year? Any great ideas??? Help!

###

Jay’s Answer:

Simple logo: (10 interlocks with growing together)

grow1ng
   t0gether

Since I don’t know the details of your client, it’ll be hard to come up with something specific. But the process I’d use would be to look at the success stories that the company has had, and extrapolate them forward. Have they eliminated homelessness? Have they improved the happiness quotient of residents? Have they taught people how to save money? Focus on the key benefits – that’s what others will care about in the promotion, not that they’ve been around for 10 years.

Perhaps you can get attention by having an essay contest for communities. Have them write a 100-word essay on why your client should help them, and the client would provide a year’s free service to the community. That’ll generate PR, and get the community working together for the goal.