I’m 21 years old and I live in El Salvador. In my country e-marketing strategies are just starting to emerge. Because I’m actually getting my e-marketing certification, I want to brand my self as an e-marketing consultant before some one comes ahead.

I need help in the following matters:

1. The penetration strategy (which tools can I use and what strategy can I follow)
2. The name for my e-marketing consultant firm. I have one name in mind It’s Oh-brighty, and the slogan I’ve been thinking of is: brighty minds, brighty solutions.

I would like to have some feedback about the name and the strategy… It will be very appreciated.

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Jay’s Answer: The name should appeal to your prospective clients.

• So, the first question: WHO are they? Business size? Location? Niche/Industry?
• Next: WHAT do you do? Websites? Email blasts? PPC campaigns? Online surveys?
• Finally: WHO are you current competition and HOW are you different/better than they are?

These basic marketing strategy questions will help you to start to focus your business correctly.

As for your possible name “Oh-brighty” – If your name doesn’t clearly identify what you do, then your tagline will have to educate them. Your tagline doesn’t help (and echoes the ambiguous name “brighty”).

You might name yourself simply as “eMarketing Consultants” – it makes what you do more obvious. Or “Web 2.0 Marketing”.