I just wrote a new B2B ebook which I am making available for free. It is on marketing with case studies and can be downloaded at http://dynamic-copywriting.net/Plotthinkenspdf.pdf.

How can I get the word out, get blog reviews, get it forwarded along and generally create buzz?

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Jay’s Answer:
1) Having a URL for your website such as “http://dynamiccopywriting.blogspot.com/” doesn’t instill professional confidence. If you own dynamiccopywriting.com, make your site live there.

2) Having a blog for your site alone won’t build (online) confidence. You also need some pages of who you are, how you work, who your clients have been, examples of your work, etc.

3) Creating buzz isn’t a formula. The key is that what you offer has to be truly outrageous or remarkable to make it “water cooler conversation”.

4) Online, create a social bookmark (http://www.socialmarker.com/) to allow people to easily “thumbs-up” your site. Then, find people that truly like your offering and ask them to mark your site. That’ll drive traffic today, but won’t create an ongoing stream of buzz.

5) Find blogs that deal with business stories, case studies, etc. and offer both your wisdom and a link to your free ebook (where appropriate).

6) Finally, identify businesses that in your professional opinion, could really use your services. Find the right contact person in that organization, and send them a letter indicating that their website appears to needing white papers, etc. and that’s your expertise. Mention the ebook as part of your expertise.