I work with a county fair and am working on developing our theme for 2011. I’d like to use “Imagine That” as our main theme/headline with a variety of sub-heads and associated artwork. One example is: “Imagine That…A place where kids become Cowboys!” (and art includes a kid in a cowboy hat). I’m struggling with the others in association with some standard county fair attractions and those specific to our 2011 line-up. So far for 2011 we have clowns (of course), an act called Washboard Willy, Wild About Monkeys (which is actually Babboons), Nicks Kid’s Showk, Petting Zoo (all types of animals, cow milking, etc.) 4-H, Carnival, night concerts, etc. Do you have any ideas for sub-heads that might incorporate those things or others?

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Jay’s Answer: The problem you’re having is that the attractions (based on the limited information you provided) aren’t remarkable enough for an “Imagine That” theme. Start with identifying WHY kids love each of the major events/shows, and tie that together with a phrase. For example, it could be “Remember When” (to market to parents), “Have Fun Together” (to market to families), etc.