I have recently started a CPR and First Aid training business where I teach on site classes to health care professionals like dentists offices, physicians, chiropractors. I also teach for day care centers and home health agencies. I would like some help in finding the best marketing outlet to use and advertising that will bring in the best response. I have had some success in cold calling and sending letters and I am about to send out my first (over-sized) postcard mailing to 2500 Dentists in the surrounding area.
I am also using a graphic designer and marketer to create my postcard which will have a picture of me performing CPR on a training dummy along with a special offer on the front and all of my information on both the front and back of the card which is full color. My Call to action is to Visit my website and to Call today to schedule a class. What other ideas could i use to reach and build my clientele???

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Jay’s Answer: Ensure your marketing materials tell a personal story. Everyone knows that they should learn CPR and keep their certification up-to-date. But they often don’t. They know the could probably call the local Red Cross Center for trainings as well.

So, tell people why your classes have saved lives. Specific testimonials from past students would be a huge plus here. Instead of a photo of you with a dummy, why not a past student with the person whose life they saved?

Also – is your program certified (i.e., can you offer CEUs or the equivalent for health-care providers)?