I do photography work, but I also do graphic design. I enjoy each of them equally well.
For a business name I have been thinking of: (Example) “Jane Smith Studio” and under that having two branches “Jane Smith Photography” and “Jane Smith Design”.
I could use any variant:
Photography & Visual Communications;
Images & Design
Photos & Art
Pix & Visual Art
Photography & Graphic Design
Do you have any thoughts on the matter? I would appreciate hearing from you if you do have some ideas.
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Jay’s Answer: It seems pretty straightforward to me, if you’re committed to a single business name. My only suggestion would be to use “Jane Smith Graphic Design” to clarify what type of design (clothing? Web? ) you do.
From a strategy perspective would the same group of people be interested in both your photography and design businesses? If not, then I encourage you to create separate businesses for each (as a minimum, with their own websites). Why? Because on your website, when people arrive to your home page, what message will you quickly show them? If you’re talking to 2 different audiences, half of them will quickly feel that you’re not talking to them. Then they’ll likely move along.