Hello – I am looking for ideas for our trade show. The theme of the trade show is “Think out of the box, Leave the box behind”. It is for our local Apartmnent Association. Our company is a staffing agency that caters to the apartment industry. Also, FYI our company celebrated our 15th anniversary. Any ideas or suggestions would be greatly appreciated.

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Jay’s Answer: What does the theme mean? Instead of trying to get too caught up in echoing the theme for your booth, focus on your goals for the show. Are you trying to attract new business? Remind people you’re around? Hire people? The fact that you’ve been around for 15 years is nice, but it isn’t the reason that people hire you. What is? What makes your lots better than the competition? Focus on this message in your booth.