I’m working on a paper that recommends how to make a home service product “greener”. Any ideas?

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“Green” is often-used and poorly-defined term these days in advertising. To me is means that the life cycle of the product has less impact on the planet than other similar products. This could mean that: the packaging is using recycled (or easily recyclable) materials, ingredients that have few/no known negative side-effects, low embodied energy (didn’t take a lot of resources to produce it), disposing of the product has little (or no) impact (ex: it can be safely composted), or its manufacturer is utilizing better harvest techniques (ex: managed forests).

To make a product green, study its competitors and its life-cycle.