I have a client who is a well-known writer in the automotive industry. He would like to syndicate his series of articles to a few specialty mags, local and community newspapers, etc., but this isn’t something I’ve done previously. Does anyone have experience helping a writer become syndicated? What would be my first step in helping this client to accomplish his goals?

We have considered a blog or web site, but his articles have previously been used without permission, so he is hesitant to do this.

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Jay’s Answer: He could go forward with his blog and if he generates enough traffic, he can approach media with his "built-in" audience numbers.

He could write a book of his articles and (self) publish them. A book conveys additional expert status.

He could approach the specialty magazine with samples of his work.

He could write for a manufacturer’s newsletter.

Writing can generate some income, but most writers make very little. Help him to figure out how to leverage additional visibility of his articles into other offerings – consultations, seminars, etc.