I am currently putting together a marketing strategy for a laboratory that is considering offering food nutrition labeling testing that analyzes food or other substances to verify their nutritional content, usually in order to help clients comply with proposed legislation in HK/China. Where can I find the ‘potential’ market size without having to pay for market reports?

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Jay’s Answer: Start by asking your potential competition. Who are their clients? What is their company’s revenue, size, etc.?

Interview academic experts. They have access (and may have produced) the reports you’re interested in.

Your library systems – think public, legal, university, etc. libraries. Talk to the reference librarians.

Contact food associations. Investigate their libraries, memberships, and conferences.

Search online for articles. Contact the author of the articles to get in-depth follow-up.