I am the sales and marketing manager of a small tax consultant office. As part of our services, we also offered tax related computer applications, and tax compliance outsourcing.
It’s been hard to conviced the market about our services, they tend to accept the large players such as PwC and EY. Although we do have the experience and knowledge, since some of our people are ex PwC or EY.
We are thinking of having some kind of events or such to let people know who we are and what we can do. But we are little afraid that the events will only be a waste of resources.
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Jay’s Answer: If they already have a tax consultant, why should someone switch to you? If they don’t why should they choose you?
If you do events, then coordinate with a local chamber of commerce (or other business organization). Best is to offer a free class about the "Top 10 Tax Problems To Avoid". During the class, offer lots of useful information. The point is two-fold: to show people that you know a lot and you can help them.