My site is now #2 and sometimes #1 in Google. (www.toddlertoddler.com) So things are good. Right now I have been mainly using Google ads for income on the site. I just recently added a directory and hope to make money with that. But I want to take it to the next level and get big company paid advertisers/sponsors on the site.

My current newsletter list has 1100 subscribers and I get about 300 new subscribers each month. I’ll probably bring in over 20,000 visitors to the site this month. So I believe that visitors like the site.

So what steps do I need to take to get “big business” ads and sponsors? Does it just involve emailing a bunch of contacts at these places? Do I need an ad management program? What do these big companies want to see in order for them to want to advertise on my site? Any help? or direction?

###

Jay’s Answer: I’d first suggest creating placeholders for the ads. That will inform everyone that you’re be accepting ads, and getting people used to the placement of them on your site.

Sponsors care about your verified unique traffic, time on site, bounce rate, average sale, demographics, etc. But you’re not selling anything, nor (according to your privacy notice) will you share their email or other signup info, all you can provide are traffic stats.

The easiest way is to sign up with a banner advertising network. Here’s a list of some networks.
http://www.webreference.com/promotion/banners/networks.html