I have been following on a local Alt/rock band here in Vancouver and I am thinking of taking them on as a pet project. Of course the band doesn’t have much money to spend on promotions and such, so I need to come up with a thrifty way or promoting them. I believe their songs have very good potential and their past credentials of having worked with some very reputed folks from the music industry has convinced me to take this dive.
Now, I need to come up with a strategy to promote these guys and help get some money in so we can execute grander schemes. With the music industry being the way it is these days, DIY looks like a good way to go.
I also hear Japan is a very lucrative market for western music and would appreciate any pointers on how to get in on that.
###
Jay’s Answer: MySpace, YouTube, and iTunes. Put band’s info on MySpace (and other social networking sites that your band’s demographic might use). Create videos of band performances for YouTube. Record Band songs for iTunes downloads (for sale).