I need to understand the market of the business when starting a clothing line so I can incorporate in my class business plan

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Jay’s Answer: Start by identifying who exactly is your ideal customer. Where are they located? Male or female? Age? Purchasing power/frequency? Preferred style? Reason for dressing a specific way (professional? relationship? personal statement?). That’s who. Then figure out why your clothing – what makes your clothing the right choice for them (especially given your competition). That’ll give you a good start…