I would like outside direction. A simple 1-2-3- step in moving an established business forward.

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Jay’s Answer: Unfortunately, there’s not a “one-size-fits-all” set of steps to move your business forward.

But it starts by deciding what your specific goal is: more repeat sales, higher value average sales, more customers, selling your business, mail order, expansion, increased PR, etc.

Once you’re clear on a measurable goal (it’s vital that you choose a goal that you can measure the effect of your efforts, otherwise you have no idea how well you’re doing to reach it), then you need to pick appropriate strategies to achieve the goal (using the resources you have: money, manpower, networking, etc.).

Next, you monitor the ROI of your efforts to achieve the goal. What’s working? What’s the better way to achieve your goal?