We are a small website that is progressed to just over 1 million hits per month and we would like to start to place ads on our website. Please advise what we should be charging per ad.

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Jay’s Answer: Congratulations on the milestone. There’s no simple formula, however. The better targeted your unique visitors are, the more value they are to the advertisers. If you also have captured their contact information, they’re worth even more (since you can push ads to them).

Ad pricing is influenced by a number of other factors: size, placement, PPC or per impression, how much you want that advertiser on your site (does it enhance/detract/neutral to your credibility), and the reaction of your visitors to the ad.