Hello. I am a gourmet chef who has been fortunate enough to travel the world. Through my travels, I have used authentic ingredients to come up with spice blends from different parts of the world (i.e. Chinese, French, Mexican, Middle Eastern, etc.). My family and friends have enjoyed foods I’ve created using these and now I’d like to share that with the world. I know that cooking new cuisines can be intimidating for some, but I want it to be a fun experience and an ability for people to explore. That said, I will be including some complimentary recipes.
Key benefits include a)convenience b)variety c)cost/time savings and d)health benefits of cooking at home. Of these, I think the emphasis needs to be on variety and basically the international aspect and ability to cook new flavors–relatively easily.
Primary target audience are women, ages 25-45, college educated, most likely homeowners, married or single, and with or without children. Our target audience are folks who appreciate and value home cooking and are not looking for a super easy solution such as microwaving, fast food, or frozen foods. However, they are not gourmet chefs either. Just everyday people.
I have gotten great feedback about the product, but need help coming up with the name/tagline and essentially a brand as that will shape my packaging, marketing materials, website, etc. Any help would be appreciated.
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Jay’s Answer: People don’t want spices from around the world – they want tasty, healthy food easily.
To sell your “high concept”, you need to give the recipes away regularly, often, to people who’ve subscribed to your website’s opt-in form. The recipes would include a shopping list, total time to prepare, calories, and a difficulty rating. In fact, you could also sell this as a menu-of-the-month club. Each month, you’d USmail to your customers a menu packet with spices for that packet. It would be a surprise, and allow people to look forward to the special meals they’d prepare.
With that said, here are some names:
- Around The World in 80 Ways
- Exotic Meals Made Easy
- The World Epicure
- International Chef Experience