I want to start doing massage in my spare time, after work and on the weekends, i want to work from home, or go to clients houses. I wouldnt mind if i could get in, is to work in a day spa, or a salon or something like that.

I have these plans but i need to come up with a business name and a slogan, i would like it to be based on vitality, mind body soul, something along those lines. I also want it to be modern and something that is catchy. Please help answer my question as i have a passion for Massage.

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Jay’s Answer: You’re asking about a name/slogan, but you first need a marketing strategy. Without one, you’ll wind up with generic name/slogan and not get any results.

In our culture, most people’s goal for a massage is either a relief from pain or stress. That’s your key benefit.

Who are you targeting? Men and Women? Ages? For pain relief? Stress-relief? Demographic?
Next, how are you different from the rest of the massage practitioners out there? Do you have special training? Do you love working on children with MS? Geriatric Men?

These are just some of the key marketing strategy questions you need to answer before you launch your business. Otherwise, you’ll be wasting time trying to find customers, instead of creating an effective message that has your ideal clients finding you.

Note: if you’re selling your services in a day spa or salon, you don’t need a business name/slogan, you simply need to find one in your area that fits your skills and “approach” (so your services are complementary to theirs’). The advantage to spa/salon (or even chiropractor’s office) work is that you don’t have to do any marketing, but you likewise get paid less (which might be acceptable).

Not knowing the answers to my strategy questions, here are a selection of name/slogan options:

• Massage Alive: Make Your Body Stronger and Healthier
• Pain Management Massage: Relieve Your Aches Naturally
• Integrative Massage: Relax Your Mind. Heal Your Body.