A local chamber of commerce has provided customer service training to some of the local businesses. It is a small town of 3,000 people. It is a very diverse area with a strong primary production industry, reputed to be amongst the most fertile in the world. Industries: Processing, fish, timber, logging, sawmilling, agriculture, vegetables, dairying, cattle, tourism.
As a follow up to the training, we want to give all participating businesses a poster. Thought we’d do about 10 different ones and rotate them every few weeks to keep the momentum up. We’ve started a list of phrases, but would appreciate some thoughts please…
Here’s a few we’ve come up with –
- Shopping locally means more jobs for locals
- Grow together – shop locally
- What stays local, grows local
- If you don’t shop local, we wont have local shops
- Shop locally, it’s a growing concept
- What goes around stays around
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Jay’s Answer: “Shop Locally” is a hard sell. People are looking for ways of saving money, and the local merchants can’t always compete on price (and in some cases, on service as well).
Instead, focus on the true cost of shopping locally: travel time and travel cost (gas/wear&tear) as well as the community itself.
- Save Time & Hassle. Buy Local.
- Is Local Business An Endangered Species? Protect It.
- Life Too Busy? Shop Locally.
- Meet Your Neighbors. Shop Locally.
- Save Gas. Shop Locally.