How Should We Name Our Health Insurance Business?

My fiance and I are both self employed HEALTH insurance agents. We are in the process of really venturing out and I am trying to come up with a great name for our business.

So many insurance companies around here are just the agents name, BORING and I am having a hard time finding different examples.

Our background: Currently most experienced with Medicare Advantage and Medicare Supplement, but now we are embarking into the individual health insurance side. We will be dealing with individuals, seniors, dental, indemnity, accident, etc, basically all health insurance besides life since we do not have our life license (but will shortly). We are licensed in Alabama, Mississippi and Florida so can service those states. The last name will be Jadick once we are married.

Any suggestions of something creative would be WONDERFUL!!

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Jay’s Answer: You have 2 basic choices: something that mentions insurance in the name or doesn’t.

Names that mention insurance make it more obvious what you do, and don’t require much extra wording to clarify:

  • So’East Insurance
  • InsurAbility
  • A Policy For Everyone
  • Jadick Insurance Co.

Names that are a bit obscure, require more description to clarify what you do:

  • Policize
  • Nest Egg Protectors
  • Safety Netters

If you’re planning on advertising in the Yellow Pages, you might consider having a name that’s earlier alphabetically, such as:

  • 123 Insurance Made Easy
  • 1 Policy Protection