There’s always a question in my mind that what could be the best strategy to promote the walk-in customers/ bank customers or the stakeholder to get attracted towards what the asset management company is offering. Let’s say, if the asset management company want to increase the sales of unit of their product so what could be the tools or techniques that we can use to make a successful campaign/BTL activity.

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Jay’s Answer: I’ll assume you already have a great high-quality offering.

There are 4 basic temperaments for people, so your offer needs to appeal to each: Methodical (transparency of offer), Spontaneous (something new/different), Humanistic (show how others have benefited), and Competitive (results better than everything else). The words and images must echo the temperaments so people can quickly filter and evaluate your message.