I have a client (local nonprofit) looking at naming a Chicken Wing event Wingapalooza (yes, there will be music there but not the sole focus). I’m not entirely sold on this name because I don’t think it’s anything really different. Any creative ideas?
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Jay’s Answer:
I’m trying to come up with a tagline or slogan for my new dance site DanceFlix.com. The site is like Netflix but with only dance dvds, which are mostly instructional. This service is only US based. Some thoughts are: Get your dance fix with DanceFlix, Teaching America to dance… one DVD at-a-time, Teaching the world to dance… one DVD at-a-time, or Teaching dance… one DVD at-a-time.
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Jay’s Answer:
I have been preparing vegetarian and vegan foods since 1978 and have recently decided to take it to the processing level. I prepare raw vegan, and some cooked and baked goods. I also do vegan catering. I am trying sell to anyone who wants to eat healthy. I also would like to educate people on the benefits of vegan food. We have a unique method for preparing most of our products. Our nutmeats are an example. They are used in wraps, to make sandwiches, and side dishes.Our Bruschetta from sundried tomatoes are created with a Caribbean flavor of rich spices and herbs. Desserts are rich tropical creamy and naturally sweet.I have more than thirty years of experience eating and preparing vegetarian and vegan food.
Please help me with a new tag line for the business. Some suggestions from friends so far : – -Veganise for Life, Eat live n stay alive, Raw Power.
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Jay’s Answer:
I’m new in business, i need name for my beauty center, for it has services of facial treatments, body
treatment,tattoo services, hand and foot care. i need a name that fits all of this services.. thank you for helping me…
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Jay’s Answer: There’s too many different things on your menu to easily create a well-targeted name. For example, people who come in for a facial are unlikely the same people to come in for a tattoo. Is a “body treatment” a wrap, a massage, or a tanning session?
Here are a few names to get you thinking:
I want to create brand image for my products. I manufacture Wooden furniture. My prospective clients are located all over the country, income level not less than $80,000, with a need for long-lasting/quality/durability furniture. I need a tagline so that consumers can remember my products. I will be grateful to you if you help me for the purpose.
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Jay’s Answer: The best choice is usually the most direct: “The Last Furniture You’ll Ever Buy”
(Photo by Ollie Crafoord)
If you’re naturally an extrovert, then public speaking feels easy. Sharing your passion with others makes you feel more alive. But what if you’re naturally shy – how can you get over your natural desire to be alone (or with a few trusted friends) and confidently share your story with strangers?
The preparation to give a great speech is the same: a great story, heartfelt emotions, appropriate details, and a clear story arc. But the mechanics for shy people needs to be different, since shy people get drained by interacting in public. The key is to not think about the hundred (or thousand) of individual people in your audience – it’s to think of them as a just a few people that are listening in.
Visually you begin by using a technique called “soft eyes”. Imagine that the lighting is good in your presentation hall and that you could, if you wished, see each of your listeners clearly. As you look from face-to-face, you can feel your energy drop because each person is looking at you. Instead, soften your gaze to not see the faces of people, but see the audience as just a few groups or regions. When you have a softer gaze, you feel like you can engage your peripheral vision better, and can’t see as clearly forward. You naturally use a soft gaze when you walk around a busy city street to avoid bumping into the crowd. You use a hard/focused gaze when you read a book or talk to people in a small dinner party. So, if you’re shy, visually switch to a soft gaze. Perhaps you might pick a person in different regions to act as your “representative” – this person is who you’ll focus on, and keep soft eyes on everyone else in the area.
Physically you’ll need to open your body posture. Shy people naturally try to make themselves invisible. When speaking with passion, you want your actions to be congruent with your story. If you’re excited about something you’re talking about, your body (and voice) needs to underscore this. Otherwise, you’ll be confusing your audience (they won’t know if you’re shy or if you’re being sarcastic). Ensure your posture is upright and feet are splayed. This will naturally open up your body. Talk slower. Not r-e-a-l-l-y s-l-o-w-l-y, but slower than you think. Adrenaline will naturally distort your sense of time and space, so by consciously slowing down your speech, you’ll come across more “centered”.
Before your speech, sequester yourself if you need to. Take time to do whatever relaxes you. After your speech, be available to chat, but mentally prepare to take a few minutes for yourself again (a planned bathroom break might be a helpful excuse).
Public speaking is not natural for shy people, but it’s a skill worth learning so you can share your expertise and passion with larger audiences.
(Photo by Jhaymesiviphotography)
In our culture there’s a new dichotomy – Digital Natives vs. Digital Immigrants. And like generations before, in your marketing you need to reach them, talk to them, and interact with them differently.
Digital Natives are people who grew up surrounded by computers. They get their news from their Facebook friends. They “talk” to their friends via texting/tweeting. They trust people they haven’t met face-to-face to provide them with honest reviews of products and services. They are comfortable exchanging their personal information online to build community and get information.
Digital Immigrants saw the rise of the Internet. They likely wear a watch, have a land-line telephone, read the newspaper in print, and trust the wisdom of people they intimately know or peer-reviewed experts. They keep their personal information private, since they know that companies have a way of abusing the data.
Most business owners know that it’s easy to create a Facebook page, create/upload videos, Tweet, etc. That’s why many people are doing it. However, very few are truly monetizing their efforts. Most are simply trying to “stay in the game” – so they can be found wherever / whenever people are looking.
If you’re marketing to natives, you can’t simply put up a Facebook page, website, etc. and assume people will see your marketing and suddenly want your offering. Natives require online communities. They need to see large numbers of people interested in something, and 24/7 interaction. Their attention spans are very short, so you need to capture their interest immediately. You need to reach globally, since your native customers may be anywhere in the world.
If you’re marketing to immigrants, you need people to trust you. Attend networking events to simply build “face-time”. Write articles in your local newspaper to have people hear your voice. Get involved locally in your community. Keep in touch by email, but also don’t rely upon your emails to be read. Call people. Do demonstrations. Learn to tell a story about your offering.
(Photo by Creative Commons)
Do you dread mixers or other business social events? Does your blood pressure skyrocket when you think about trying to sell your services to a complete stranger? Are you afraid that you’ll look like an idiot in public? The art of schmoozing (“definition: talking intimately and cozily”) can be scary if you have the wrong mindset.
The mistake that most people make when they go to business events is they think they need to sell themselves. This translates into a conversation like: “Hi, I’m Joe, and I sell real estate in Las Vegas. If you know anyone who’s looking for a great deal, have them call me. Here’s my card…”. The result? Nothing. No follow up, no conversation, no lasting impression. Joe chalks this up to another person who doesn’t need a place now, and goes to the next person in the room.
Instead, when you’re in a social setting, listen. What are people talking about? Why? What are they excited about? What are they selling? Instead of talking, ask questions. Asking people to talk about themselves is easy, so long as you’re a good audience. So, ask them things that are of interest to you (either personally or professionally).
Hopefully the person who you’re interviewing will at some point exhibit some social grace and ask you about yourself (if they don’t, then they’re likely not open to hear about something new anyways). Now’s your chance to start a conversation. But instead of selling yourself in one shot (thinking you only have this one opportunity), connect what you’ve been talking about with what you offer. For example, if you’re talking to someone who’s a watercolor artist, tell them about your favorite beautiful destinations in Las Vegas – or incredible artwork that you saw in a home you staged recently. By bridging your conversation from their needs to your offer, you create a smooth opportunity to talk about why you love selling real estate in Las Vegas. If you’ve been paying close attention to what the person has been saying, you have a lot of different topics to draw upon.
Even if your first attempts to schmooze don’t result in you suddenly selling your services/products, you’re still successful; you’re practicing the art of engaging a stranger into an intimate conversation. Enjoy the experience – you never know where opportunities will arise in the future.
We are planning to conduct a marketing fair in our college. so suggest some catchy names for the event.
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Jay’s Answer: A name for your event should revolve around a number of things:
So, take the time to work out these points, and then brainstorm names around these goals.
I am starting a rental listing website called ‘College Rental Listings’ which offers a place for landlords, real estate agents, and property managers to advertise homes, apartments, or townhomes for rent to College students.
I am looking for some help in creating a tagline for my company that I would like to include with the logo. I had thought of the tagline “Always Free to Look” to inform college students that they don’t need to pay for our service, but I am concerned that the tagline doesn’t address the other target audience I need to address, which is the prospective landlords(revenue source). Perhaps the tagline should somehow address them also?
Somehow I would also like to incorporate the following concepts into the tagline if possible: trust, ease-of-use, resourcefulness, and professional.
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Jay’s Answer: