Sun 1 Feb 2009
When you meet someone professionally and they ask “What Do You Do?”, how do you respond? Do you have your pitch ready?
15SecondPitch offers a free service (“PitchWizard“) that asks you a series of questions and within 5 minutes, you have created a first stab at a pitch:
- Your contact information
- I am a(n)..
- Specializing in..
- What you do (specifically)
- Why you’re the best at what you do (uniqueness)
- Your call to action (why do I need to contact you today)
Notice that these questions are basic marketing strategy: who are you targeting, what problem do they have, how you solve it, what makes your offering unique, and why should you be trusted.
June 1st, 2009 at 2:43 am
[...] utter in about 15 seconds that tells people what they do. I’ve written previous articles on how to craft a pitch and how to judge your pitch’s effectiveness. But what most people forget is the goal of the [...]