When you meet someone professionally and they ask “What Do You Do?”, how do you respond? Do you have your pitch ready?

15SecondPitch offers a free service (“PitchWizard“) that asks you a series of questions and within 5 minutes, you have created a first stab at a pitch:

• Your contact information
• I am a(n)..
• Specializing in..
• What you do (specifically)
• Why you’re the best at what you do (uniqueness)
• Your call to action (why do I need to contact you today)

Notice that these questions are basic marketing strategy: who are you targeting, what problem do they have, how you solve it, what makes your offering unique, and why should you be trusted.