I’m working with a Jewish independent school that is developing a new tagline and marketing campaign centered around their being a small school. All of its local competitors are now very large schools, and this school’s small size has become a selling feature rather than a weakness.

We’re looking for some examples of organizations or schools that focus on their small small and/or personal attention as a selling point, in a tagline or more broadly. Do you have examples to share, or any guidance?

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Jay’s Answer:

• Remember David?
• We Cater To Each Student’s Needs
• Every Student Is Different. So Are We.
• Creating Mensches (and Womensches)
• …And A Little School Shall Lead Them
• We Delight In Every Child
• A Small & Mighty Campus To Inspire Students