I need a tagline. I’m a graphic designer.. My last name is lemon.. I’m easy to work with and very open minded. I also try and get the best price for people.

###

Jay’s Answer: Let’s say someone found your website. Why do you think they might want to hire you?

• Because your name is Lemon?
• Because you’re a graphic designer?
• Because you’re easy to work with / open-minded?
• Because you have a great price?

The answer is “none of the above”. People want to hire you for what you can do for them (that others can’t do as well). Competing on price is a losing proposition. What people want are graphics that make them money (or help their business in other ways). Your tagline’s purpose is to focus what specific skills/talents you have that would encourage them to hire you.

Your portfolio is a good start (and event better- your testimonials), but what you ideally want to do is position yourself as someone who specializes (either for the entertainment business, small businesses, etc.) rather than someone who can do graphics for anyone for any reason.

So before you can create a tagline, I strongly encourage you to answer some basic strategy questions. For this, I refer you to another Q&A on my blog to help you put on your thinking cap.

If you want my help one-on-one to create a customized marketing strategy, or if you’ve done your homework and want naming help, I’d love to help you. Until then, the best advice I can give you is to focus on the core of your business rather than the trappings.