I work for a very small bank that is getting ready to celebrate a 60th b- day.  Got any tag line ideas??  Thx

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Jay’s Answer: A business birthday celebration is generally more about the business and less about the customer. The customer doesn’t really care that the business has been around for awhile (in some businesses, longevity = staid/boring)  – what they care about is their services today. That means you need to connect 60 years with something your customers care about (that your bank uniquely satisfies).

Here are a couple of ideas to get you thinking:

• Service Excellence For 3 Generations
• Looking Forward To Our Next 60 Years Together