I’m a distributor for a nutritional company. There’s no one like us – we distribute pure, wild-crafted, very efficacious health and herbal products from the Amazon rainforest. I’m trying to come up with a good tagline for my blog, but I’m struggling with it. Here are some ideas I’ve come up with:
- Bringing the pure power of the Amazon rainforest to you.
- Powerful rainforest nutrition. Remarkable results.
- Get pure rainforest nutrition delivered to your door.
- (Here’s a thought for a camu camu product: “Cutting Edge Skin Food”,but that doesn’t apply to the product offerings as a whole. However, I love the catchiness of it.
- Rainforest Body Food
Your thoughts/ideas?
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Jay’s Answer: Because “Liquid Camu” doesn’t mean anything to most people, the tagline needs to clarify the key benefit you’re offering. It gets complicated if you’re selling a health benefit – the FDA will want to see proof.
Also – Camu camu is being over-harvested, making it approach endangered species status. That means that showcasing it as a “natural” and “wild-crafted” is a double-edge sword. The people who care about these things might be offended about the harvesting reality.
As for your taglines:
- Powerful rainforest nutrition. Remarkable results
- Get pure rainforest nutrition delivered to your door
- Cutting Edge Skin Food
- Rainforest Body Food
#1 and #2 are focused around “rainforest” and “nutrition”. People aren’t looking for nutrition. They’re looking to either get healthier, get stronger, or become more attractive.
#3 “Cutting Edge” and “Skin” shouldn’t be in the same sentence, unless you’re trying for a play-on-words for a newfangled razor.
#4 “Body Food” sounds strange – are you applying an emollient or ingesting a nutraceutical?
One idea is to try something along the lines of “Ancient Rainforest Health Secrets Revealed (or Are Yours)”.