I am in the process of setting up an online store with Ebay & Etsy.  The name of my business is  ‘Bonnie & Clyde Vintage’.  It will focus on vintage clothing, jewelry, accessories and collectables for the home ranging from the 1920s thru 1950s. I’d like to create a tag line, and  would appreciate your expertise and any feedback you can give me.

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Jay’s Answer:  My first thought is that you really don’t need a tagline. Your business name is quite descriptive, and a tagline might simply “change the vibe” of your offering. What would you hope that having a tagline would help convey?