I have the rights to two company names. Legacy Plumbing and Don Huckaby Plumbing(DHP). Don is my father and retired, I bought him out. DHP has been in business since the 1970’s, and has been all service and repair since 2003. I started Legacy in 2003 and have a large new construction business. I want to combine the two names. Huckaby’s Legacy Plumbing?

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Jay’s Answer: I’m thinking that by combining the names you create more of a mouthful, and a name that may be harder to remember. I’d recommend that it would be better to gradually combine the two, but under the name that has a higher “stature” in your region. For the “other” name, you could say “A division of ….” – or keep the names separate to serve different markets.