Seniors Ministry – Crown Of Glory

What is a good tag line for my church seniors ministry that I am heading up and trying to revitalize?  The Crown of Glory is the name of the ministry at my Church in Atlanta whose members are 65 years old and over. I am the new President and these seniors are not recognized or acknowledged for their commitment and contributions over the years. They been forgotten and kinda left out of events and activities going on at the church. I want to make them relevant and inclusive along side our Men’s, Women, Couples, Young Adults, Youth and Children’s Ministries


Jay’s Answer: “Wisdom Of The Ages”


Name My Coaching Niche

 I am a business coach and one of my niche audiences is working with women business owners to set up or increase revenue in their current business by creating additional streams of income.  Also, to create a balance in their lives and to live a ‘Life designed by you’. What I need help with is creating a name for this division of my coaching business.  Thanks for your assistance.


Jay’s Answer: Here are some off-the-top suggestions:

  • Gently Up The Stream
  • Manifest Your (Business) Dreams
  • Goddess Sense

An Ounce of Free / A Ton of Business

Sample Your Business To Win(Photo by Richard Munckton)

If you’re just starting out, how can you get your business noticed by prospective customers? Give away samples…carefully.

We have all been in stores or markets and stopped to try out a sample of a product: snack foods, drinks, hand cream, or even small servings of main courses. Stores do this because it works on a number of levels: people can’t resist something free, people feel obligated to spend a minute talking with the sales person, and there’s no competition for attention.

The problem with “free” is that people perceive value based on the price you charge. If you’re giving away your product or services, at a subconscious level people are thinking what you’re offering isn’t good. That’s why it’s important to anchor the “free” with a perceived value (“This product or service will be launched at a premium price in the near future, but to gain awareness, we’re simply letting people decide for themselves how wonderful it is”).

Some businesses are even based around the “freemium” model – give the product away, but charge for upgrades to a “premium” model (no advertising, additional features, customer service, customization, etc.). Freemium works well for intangible products like software, where it doesn’t cost the manufacturer anything make hundreds more of the same product.

From your business marketing’s perspective, think of “free” as a way to focus test your new offering. Give people the experience of your offering, but in exchange, be sure to watch and listen to their reaction. It’s likely to be money and time well spent.

Stop Strategizing and Start Doing!

Stop Strategizing(Photo by lafra)

Strategists frequently advise prospective customers that their business needs a fleshed out strategy document. They’ll say, “If you don’t have a map, you won’t know how to get there.” Unfortunately, they’re not quite right.

The problem is, most strategy documents don’t last long enough to take the business to reach its desired goals. If you spend too much time strategizing, you’ll might find your window of opportunity gone. What’s the right balance between strategizing and doing?

It depends on two variables: 1) the size of your team and 2) the amount of resources at stake.

If you have a small budget (a small % of your total revenue), then spending time strategizing isn’t well spent. Yes, pick a short-term goal or two. But beyond that, try out your idea and measure the results.

If you have a small team, your strategy is probably well-established. Maybe not in writing, but it’s the “meat” of your everyday conversations and planning. As you grow your business, your dreams aren’t as easily shared and validated. A strategy document can serve to make clear your goals so everyone can refer to them in their day-to-day efforts.

Remember that when talking to a hammer salesperson, everything looks like a nail.

Seeking A Name For Our Non Profit

We currently have a film company that trains students at the colleges through our for profit business. We are starting a nonprofit for this program and I would like to come up with a nice, catchy name for the nonprofit. About the program, the students go through their 101 program and learn the terminology and technical aspects of filming, in 102 they actually come on set and get the hands on experience in their choice of available positions. Originally the program was called Skillz 4 Life but we don’t want that as the name for our non profit. The goal of our non-profit is to provide hands on training of a film or video set, e.g. movies, commercials, PSA’s, weddings, sporting events, whatever we are hired to do. We are located in Georgia and are target audience are college students and non traditional students who are training in the video and film industry.


Jay’s Answer:

  • Set For Life
  • On The Set Training

Need Tagline For Kiddos And Kin: Music, Yoga & Art For Young Children & Their Families

I currently own “Kindermusik with Shay” ( Business is soon expanding to include not only Kindermusik, but also mommy & me yoga, young children’s art classes, etc. Need a tagline for the new business: “Kiddos and Kin” with focus on the arts, family participation and bonding time. My teaching philosophies are found on my website (ex: All children are musical and artistic, parents are the most important teacher, inclusive of all special needs, etc.)


Jay’s Answer:

  • Enjoy Playing Together
  • The Family That Plays Together…
  • Expand Family Time
  • Arts & Music & Fun

Two Slogans, Two Markets, Same Company

Our small apart-hotel will target tourists and business people. Tourists are mostly foreigners and contact us in English, mainly from abroad. Business people represent the domestic market and speak Spanish. Only business people could be repetitive client. Tourist are mainly one time customers. We are thinking at two slogans: one for each market. Is this a good tactic or a dangerous idea? I know the rule that a company should use one slogan only, but, as a customer, I would not bother to see more than one from the same company.


Jay’s Answer: It’s quite possible there’s a way to combine the two taglines. So start your exercise with trying to create the best tagline for each target market. Then, see where the overlap is.

Another option is to create a different website based on where people are viewing your site from – in-country or out-of-country, thereby having an appropriately localized site (English vs. Spanish) – and with different taglines (in different languages).

Your Marketing Laboratory

Your Marketing Laboratory(Photo by iT@c)

The frustrating truth is that doing the right things doesn’t guarantee success. The right things are vital, but luck is huge. All the various marketing books and articles showcase people who’ve “made it”, and tell you what they did to succeed. The implicit part of the story is, “do as I do and you’ll make it just like me.” But it just ain’t so.

I’d love to see a book written examining a group of people starting new businesses (perhaps all that went to the same b-school). Then, see what everyone does. Then, see how everyone does. The “nice” person may lose. The “idiot” may win.

Our culture’s focus on “the winner” creates an underlying “I’m-not-good-enough” mentality, which keeps people constantly looking for “the next trick” to win customers.

That’s why your marketing laboratory is your existing client base. These people have somehow shown up and keep showing up. They haven’t left. They keep paying their bills. You want to clone them. That’s why interviewing them (either directly or subtlety) is vital.

Sometimes the obvious thing to do to improve your marketing is staring right at you.

Focus On The Background

Focus On The Background(Photo by Frank Guido)

First impressions matter. Without a great first impression, you’ll lose people’s attention and potentially their business. But after you’ve gotten their attention, how do you keep it?

We spend too much time optimizing a primary message, while the emotional sway is all in the background. Consider your favorite band. You listen to the lead singer, but without the background singers, the lead singer would not sound as amazing. Or when watching a movie or video – how much attention do you give the background music? The music provides the emotional and atmospheric cues.

For your next marketing message, divide your effort evenly between your “foreground” and “background” messages. Make sure that total effect of your marketing results in prolonged interest and sales.