Our Woman’s Club (The GFWC Pompano Beach Woman’s Club in Pompano Beach, Fl) will be hosting its first annual Charity and Recognition Black tie Gala in October. There will be two Woman of the Year recipients, who will each receive a donation to their charity of choice and 8 Women in Business awards presented. Proceeds will benefit our scholarship fund and building fund (we are a 501c3 non profit). Our club has celebrated it’s 105th birthday this year as well. We are looking for a good name for our event.
- Long Live The Queens (Gala)
- Pompano Beach’s Enterprising Women (of the Year (Gala))
Hi! I currently have an Etsy shop where I sell my handmade earrings, necklaces, bracelets, rings and cufflinks. 98% of my items are custom…monograms, family trees with children’s names and birthday, handwriting jewelry and cufflinks. …mostly for weddings. ..they can be customized with any saying the customer would like, wedding date, etc. Anyway, I have decided to have my own website in addition to the Etsy shop and I have NO clue about designing it. I am stuck on the tagline. I know that it should be simple and let the customer know my mission, my promise and my brand. I get a lot of reviews that mention the great quality and craftsmanship, that I’m wonderful to work with….not trying to pat myself on the back…lol….just want my tagline to somehow reflect the fact that it’s personalized jewelry with quality craftsmanship. …maybe I just figured it out….”personalized jewelry….quality craftsmanship” or is that too unoriginal? Any ideas would be appreciated.
Jay’s Answer: If most of your business is custom, then make it obvious in your tagline, and tied to an emotional benefit. For example: “Gifts That They’ll Treasure” or “Love Made Personal”.
My company (Office Gear) designs office space and installs all of the furniture, desks, shelving, partitions, reception etc. “Custom built office solutions” has been the tagline in the past. We want a snappy slogan update.
- Office Gear: Workspaces Designed For Efficiency
- Office Gear: We Make Great Work Possible
Our product series is a year old & is building brand equity. We are consolidating the series from 5 financial products to 3 as a means to better organize them based on how clients use them. Therefore, the product brand is not changing but the individual names are due to this reorganization. Do I move forward with a campaign message that includes the old product names or move towards the revitalize names sans explanation and focus on the benefits of the consolidation? It seems simpler to exclude the mentioning of the old names and focus on the brand & the simplification of the reorganization to focus on the new product names.
Jay’s Answer: Do your clients care about your reorganization? If so, then explain the rationale and educate on the renaming’s strategy. If not, then simply phase in the new name (version “2”), explaining the consolidation from a product/pricing perspective.
I am in the process of helping out to build an e-platform. Can you help with ideas on where to find a good book or interesting information on e-platforms (such as trip advisor, or the food recipes website, etc.)? I would like to have more inputs on what works, what doesn’t, how information should be provided, importance of picture or not, if people should be able to give an advice, etc… Basically, what are the best practices and key principles to build a successful platforms.
Jay’s Answer: The best practices are those that connect with your target audience. So, it all must start from their needs, perspective, and your competition advantage. From there, there’s a lot of learning from your visitors on what they like and don’t (using analytics to help give you data). Ultimately, it’s about the curated conversations you’re able to conduct with interest visitors. As a clue, ignore the technology initially and focus on the experience you’d like to have with someone visiting your storefront. What image do you project? How are they greeted? What do you ask? How do you encourage them to return. Once you understand the human needs, then translate to a technology platform that supports that quality of interaction.
I have a client who is a re-seller for clothing, equipment and accessories for Cheerleaders. She named the Company Go Cheer Gear and her main customer target is cheer-leading coaches. When I asked her business goal, she stated, “I want to help make coaches job easy (One stop shop).”
- Your (Cheerleader) Team Supplies Superstore
- Your School Team Superstore
I’m a one person shop but I do own a networking group that has nearly 100,000 members in Chicago. We hold business networking events in the city monthly that are truly amazing. And we’re starting to do workshops and offer other educational opportunities to bring value to the group. For the life of me I can’t come up with a stellar tag line. Here’s the best one “Linked ‘N Chicago: Providing effective and enjoyable networking opportunities for Chicago’s most respected professionals.” I know it’s not good enough. My website is linchicago.com.
Jay’s Answer: Some suggested taglines:
- 100,000 Ways To Grow Your Business
- Build Your Network Dynamically
- The #1 Business Networking Network
I am starting a business and am looking for an outsider’s perspective for my tagline. The name of the business is “Jack’s Canine Excursions”. To give you an idea of what I want the tagline to reflect: my company will provide a high quality service to my clients but more importantly their dogs. I will construct individualized exercise service programs for each of my client’s pups in order to improve and maintain their health. I am acknowledging a problem that many dog owners are faced with, which is that sometimes life gets busy or throws us curveballs. They love their dogs but sometimes life gets in the way and consequently the dog’s life may be lacking quality and happiness. This is not to try to make the owner feel guilty, but simply to acknowledge a common problem that lacks quality solutions. (Note: My opinion is that a dog walking company is not a good solution to the problem I stated, because they do not offer the services that most dogs truly need. Ideally I want the tagline to reflect our differentiators.) My ultimate goal is to improve the mental and physical health of each of the dogs that I work with by engaging them in activities that will contribute to a happy and active lifestyle. Services I will offer will include dog running, swimming, pack excursions to dog park, more aerobic exercises….speed walking etc. So in a nutshell the differentiator is the level of activity the dog’s are getting vs. a standard dog walking biz.
Jay’s Answer: A couple of ideas to consider:
- Jack’s Canine Excursions: A Doggie Boot Camp
- Jack’s Canine Excursions: Active Dogs Are Happier (Companions)
I have had my own audiology practice for 10 years, practicing under my own name, but would like to rebrand and give my practice a “proper” name. In Namibia we are restricted with regards to what is allowed – words like clinic/hospital and health facility/health service is not allowed. I do diagnostic hearing evaluations, hearing aid fittings and newborn hearing screenings. I would like something that includes the words Namibia/Namibian. Names that are already taken are Namib Hearing/Namibia Hearing Centre/Windhoek Hearing Aids/Ear Institute.
- Hear, Hear Namibia
- Namib Audiology Institute
I am starting a new travel agency. while we are based in Connecticut we will be serving clients all over the US. We are specializing in the romance travel market but focusing on Destination Weddings and Honeymoons primarily in tropical destinations. I’m looking for a name that is both catchy but also that clearly defines what we are and what we do. I will be purchasing a website, and although the company name doesn’t have to be the domain name it would be nice to find a name for the company that has an available .com domain identity. Our demographic is of course young couples. our products and services are unique and cater to more of an affluent and luxury type clientele.
Jay’s Answer: TravelToRomance.com, LovingRoadTravel.com, LovingWorldTravel.com are all currently available.