I am starting a business and am looking for an outsider’s perspective for my tagline. The name of the business is “Jack’s Canine Excursions”. To give you an idea of what I want the tagline to reflect: my company will provide a high quality service to my clients but more importantly their dogs. I will construct individualized exercise service programs for each of my client’s pups in order to improve and maintain their health. I am acknowledging a problem that many dog owners are faced with, which is that sometimes life gets busy or throws us curveballs. They love their dogs but sometimes life gets in the way and consequently the dog’s life may be lacking quality and happiness. This is not to try to make the owner feel guilty, but simply to acknowledge a common problem that lacks quality solutions. (Note: My opinion is that a dog walking company is not a good solution to the problem I stated, because they do not offer the services that most dogs truly need. Ideally I want the tagline to reflect our differentiators.) My ultimate goal is to improve the mental and physical health of each of the dogs that I work with by engaging them in activities that will contribute to a happy and active lifestyle. Services I will offer will include dog running, swimming, pack excursions to dog park, more aerobic exercises….speed walking etc. So in a nutshell the differentiator is the level of activity the dog’s are getting vs. a standard dog walking biz.
Jay’s Answer: A couple of ideas to consider:
- Jack’s Canine Excursions: A Doggie Boot Camp
- Jack’s Canine Excursions: Active Dogs Are Happier (Companions)
I have had my own audiology practice for 10 years, practicing under my own name, but would like to rebrand and give my practice a “proper” name. In Namibia we are restricted with regards to what is allowed – words like clinic/hospital and health facility/health service is not allowed. I do diagnostic hearing evaluations, hearing aid fittings and newborn hearing screenings. I would like something that includes the words Namibia/Namibian. Names that are already taken are Namib Hearing/Namibia Hearing Centre/Windhoek Hearing Aids/Ear Institute.
- Hear, Hear Namibia
- Namib Audiology Institute
I am starting a new travel agency. while we are based in Connecticut we will be serving clients all over the US. We are specializing in the romance travel market but focusing on Destination Weddings and Honeymoons primarily in tropical destinations. I’m looking for a name that is both catchy but also that clearly defines what we are and what we do. I will be purchasing a website, and although the company name doesn’t have to be the domain name it would be nice to find a name for the company that has an available .com domain identity. Our demographic is of course young couples. our products and services are unique and cater to more of an affluent and luxury type clientele.
Jay’s Answer: TravelToRomance.com, LovingRoadTravel.com, LovingWorldTravel.com are all currently available.
(Photo by Esther Vargas)
If you’ve worked hard to get your website ranked well in Google (or if you’re just starting out, and trying to get your website ranked highly), don’t forget to create a video for your business (even if your business isn’t highly visual or you are camera shy). While Google is the #1 search engine, the #2 search engine is YouTube! The following are some basic tips I suggest to my clients:
- Title. Treat your video’s title like you treat your home page’s title. You want a title that will entice someone to click on it and also support your website’s SEO (search engine optimization). Make sure that you use proper keywords in the title.
- Description. Like the title, you want the description to be a balance between human-enticing text and appropriate industry buzzwords. Your description should support your title and promise to the viewer (why should they watch it)? Be sure to include in your description a link to your website – since that will help your search engine ranking (a good “backlink”).
- Keywords. YouTube allows you to also describe your video using additional keywords. If you’re not sure what to use, start by looking at your competitor’s video keywords.
- Audio. If you can, use a microphone to reduce background noise. We forget that a poor looking video with good audio is watchable. A beautiful video with poor audio isn’t.
- Video. Unless you’ve hired a professional who knows better, use a tripod to ensure your video isn’t shaky.
If you’re marketing something high-end or with a high-aesthetic, hire a video professional to ensure that your video quality is consistent with your branding promise. Otherwise, your first video doesn’t have to be perfect. The goal is to showcases the experience a prospective client is likely to have with you.
No one will know how many times you goofed up in recording your video. Don’t be too hard on yourself on how you look or sound. Simply having a video is likely to set you apart from your competition.
(Photo by Michelle Robinson)
When you think about marketing your business, you generally consider such things as: your offering, your pricing, and your options. That’s logical. But that’s not what your prospective client is really looking for in your marketing.
Your prospective client is looking for “the other side to your marketing” – what their experience interacting with you is likely to be: how easy is it to reach you, how quickly can they get their order, how does what you offer compare to the competition, how can they trust your promises, and how they’ll feel long after they’ve made the buying decision.
Remember: By showcasing both sides of the marketing equation, you’ll create a realistic first impression that will ensure a long-term relationship. You don’t want your marketing to be two-faced.
My company allows people to create their own supplement plans online and we deliver direct to them day packs of the pre-measured products ready to pick up a go with maximum convenience. I need a tag line and was thinking of: supplements simplified, nutrition delivery, simplify your success, no excuses, or time to deliver. I know you can do much better!
- A Supplement A Day…
- Get (or Think) SuppleMental
What is a good tag line for my church seniors ministry that I am heading up and trying to revitalize? The Crown of Glory is the name of the ministry at my Church in Atlanta whose members are 65 years old and over. I am the new President and these seniors are not recognized or acknowledged for their commitment and contributions over the years. They been forgotten and kinda left out of events and activities going on at the church. I want to make them relevant and inclusive along side our Men’s, Women, Couples, Young Adults, Youth and Children’s Ministries
Jay’s Answer: “Wisdom Of The Ages”
I am a business coach and one of my niche audiences is working with women business owners to set up or increase revenue in their current business by creating additional streams of income. Also, to create a balance in their lives and to live a ‘Life designed by you’. What I need help with is creating a name for this division of my coaching business. Thanks for your assistance.
Jay’s Answer: Here are some off-the-top suggestions:
- Gently Up The Stream
- Manifest Your (Business) Dreams
- Goddess Sense
(Photo by Richard Munckton)
If you’re just starting out, how can you get your business noticed by prospective customers? Give away samples…carefully.
We have all been in stores or markets and stopped to try out a sample of a product: snack foods, drinks, hand cream, or even small servings of main courses. Stores do this because it works on a number of levels: people can’t resist something free, people feel obligated to spend a minute talking with the sales person, and there’s no competition for attention.
The problem with “free” is that people perceive value based on the price you charge. If you’re giving away your product or services, at a subconscious level people are thinking what you’re offering isn’t good. That’s why it’s important to anchor the “free” with a perceived value (“This product or service will be launched at a premium price in the near future, but to gain awareness, we’re simply letting people decide for themselves how wonderful it is”).
Some businesses are even based around the “freemium” model – give the product away, but charge for upgrades to a “premium” model (no advertising, additional features, customer service, customization, etc.). Freemium works well for intangible products like software, where it doesn’t cost the manufacturer anything make hundreds more of the same product.
From your business marketing’s perspective, think of “free” as a way to focus test your new offering. Give people the experience of your offering, but in exchange, be sure to watch and listen to their reaction. It’s likely to be money and time well spent.
(Photo by lafra)
Strategists frequently advise prospective customers that their business needs a fleshed out strategy document. They’ll say, “If you don’t have a map, you won’t know how to get there.” Unfortunately, they’re not quite right.
The problem is, most strategy documents don’t last long enough to take the business to reach its desired goals. If you spend too much time strategizing, you’ll might find your window of opportunity gone. What’s the right balance between strategizing and doing?
It depends on two variables: 1) the size of your team and 2) the amount of resources at stake.
If you have a small budget (a small % of your total revenue), then spending time strategizing isn’t well spent. Yes, pick a short-term goal or two. But beyond that, try out your idea and measure the results.
If you have a small team, your strategy is probably well-established. Maybe not in writing, but it’s the “meat” of your everyday conversations and planning. As you grow your business, your dreams aren’t as easily shared and validated. A strategy document can serve to make clear your goals so everyone can refer to them in their day-to-day efforts.
Remember that when talking to a hammer salesperson, everything looks like a nail.