What Should I Give Away At A Senior Expo/Trade Show?

I am getting ready to order the marketing giveaways (pens, brochures, etc.) for a senior expo/trade show. The booth will be for a Skilled Nursing Facility. What have you found to be the best economical and productive form of giveaways?


Unique and useful gifts. I would think about pens that are easy to hold with arthritic hands, brochures printed in larger fonts for older eyes, new pill holders, and and other things that make an older person’s life a little bit easier

Rather than focus on the giveaways, make sure that your booth clearly markets what makes your facility different/better than the others. Train your staff to reinforce this message. Marketing materials (including giveaways) should likewise reflect the message.

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