I am launching a retail, after market ski boot liner into the ski rental market (called “Zip Fit”). The biggest problem with renting equipment is fitting boots. This boot liner is a custom fit, that will be better than most anyone’s own ski boot. So we have a new paradigm in the ski rental market. I am looking for a tag line for this product. The boot liners key features and benefits are warmth, comfort, performance and custom fit.

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Give Your Old Liners The Boot

Ski Easier and More Comfortably

Your Ski Boots Are Worth Zip

Your Ski Vacation Is Worth Zip