I am launching a retail, after market ski boot liner into the ski rental market (called “Zip Fit”). The biggest problem with renting equipment is fitting boots. This boot liner is a custom fit, that will be better than most anyone’s own ski boot. So we have a new paradigm in the ski rental market. I am looking for a tag line for this product. The boot liners key features and benefits are warmth, comfort, performance and custom fit.
Give Your Old Liners The Boot
Ski Easier and More Comfortably
Your Ski Boots Are Worth Zip
Your Ski Vacation Is Worth Zip