I’m faced with the challenge to think of a creative way to promote a sale of my retail products. I want to give the 2nd item off a purchase at a cheaper price (e.g. buy 1 and get the second at 20 or 30% off).

I have thought of conventional means of communicating this.: “Buy more save more”, “More savings with us”, “Your brand, your savings”, but I am searching for a more creative message.

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The key is in the value of the 2nd item. Offer to donate the 2nd item (buy one and we donate one) to a homeless shelter, orphanage, etc. Your client gets PR + a potential write-off, the shopper gets their product (and feels like they helped), and the non-profit can help with the advertising as well.

If the product’s price point is high for the demographic (adults, teens, etc.), you can try another direction. Create a matching service for people who want to buy 1 of the item. You’ll match them with someone else who wants to buy 1, they both get their item for less, and once again you’ve got the opportunity for goodwill + PR. It requires additional work on your client’s behalf, though.