I need help with a local dental practice. We are trying to build this practice and need suggestions or ideas to build more patients. Mainly quality patients.

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The first question is, “How are you different from all the other dentists in your area?”.

Do you have advanced training in something special? Do you specialize in children? teens? pregnant women? seniors? Do you speak multiple languages in the office? Are you a holistic dentist? Does your office provide a “spa-like” environment for the patients?

Assume that everyone who wants a dentist in your area already has one. Why should they switch to you, someone they don’t know (yet)? Perhaps you guarantee no waiting? You accept all insurance? You offer a new method of reducing pain? Preventative care? You need to provide a compelling reason to have people choose you because of something that annoys them about their existing dentist.

Getting people new to your area is a slightly different process – they don’t know anyone, so it’s W.O.M with the neighbors unless you’re part of the “welcome to our town” package.