We are in the process of re-branding our company, and I am looking for some guidance for what information should be included on the business card. We are a manufacturing company, and in deciding what information, other than standard protocol, to add to the card, such as UL logos, ISO certification, a descriptive qualifier, a minority certified company… it seems like it gets too busy. What are your thoughts?

###

Who will you be handing the cards to? You might find it handy to have different cards for different audiences.

Besides the basic contact information (including email & web), please make sure that your company’s name and your name can easily be read at arm’s length.

A business card is simply one piece of your marketing message. It’s not a flyer. When I hand someone a card, I want them to contact me to continue our conversation.