Past research in my company (Residential HVAC) suggests that our business slows during the months of August and September. My question is, will advertising encourage responses during our “slow season” or will it go unheard because people simply aren’t buying during this time?
I would suggest offering a different service to your customers: year-round maintenance. Let’s say a typical service call costs $100 during the busy season. This new service would cost $75 (call it HVAC insurance) and avoid problems during the “high season”, peace of mind, etc.
So instead of telling the “same old story”, you’re telling about something new, something to separate you from your competition.