I have a fun website that is free for everyone to communicate within the community. I am in need of help on how can I get advertisers and sponsors to be on my website. This is my first time and I need to know what do I do first.

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The key to getting advertisers/sponsors is answering the question, “Why should they pay money to be on your site?”. When you approach a potential advertiser, you’ll want to have such information as the following on hand:

• How many people are registered?
• How many are active?
• How many unique visitors do you get
• Do you have their email addresses? (i.e., can you contact them?)
• How much profile information have you compiled (age, sex, location, income, etc.)

The advertiser is going to think, “How much is it worth to have my product/service in front of this group?”. You need to help them to figure out their ROI. They’ll also care about ad placement/size, click-through, viewing stats, competition, etc.

Before you accept an advertiser, you’ll also want to answer, “How much will it help/hurt my site to have this product/service advertised?”. The wrong ad will turn off your hard-won traffic.