I am designing my own line of apparel and bags. How do I get high end department stores to carry my line? I am not sure where to start. What are the procedures and who do I need to contact.? I am brand new to this idea…so please be as specific as possible.

###

Make friends with a local high-end store’s buyer. Find out how they choose their goods, when they choose them, where they find them, and manufacturers they enjoy working with. The more background information you get the better the plan you can create.

Test market your products at craft fairs. What is the reaction to your goods? Play with pricing to see what the market will bear. What are people looking for? Is what you’re designing that unique that you can build a brand, or would it be better to license it to another company and let them market it, and you focus on the design.