I am supposed to write brand obituaries for 3 brands. Now, what should I include in the brand obituary? Some of the things that come to my mind are:

• Why did the brand die?
• What mistakes were made?
• What opportunities were lost?

What else can I include? Any suggestions?

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• How would it be remembered (what would customers say it was good at)?
• How long was the death struggle?
• An epitaph
• When was it born?
• Next of kin? (Subsidiaries, C-level execs, former execs)
• Products & services offered throughout its history
• Parents? (Founders)