What Are The Elements Of A Brand Obituary?

I am supposed to write brand obituaries for 3 brands. Now, what should I include in the brand obituary? Some of the things that come to my mind are:

  • Why did the brand die?
  • What mistakes were made?
  • What opportunities were lost?

What else can I include? Any suggestions?


  • How would it be remembered (what would customers say it was good at)?
  • How long was the death struggle?
  • An epitaph
  • When was it born?
  • Next of kin? (Subsidiaries, C-level execs, former execs)
  • Products & services offered throughout its history
  • Parents? (Founders)

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