I am requested to provide the management with a marketing plan for Information and Communication Technology solutions. Our products are the service that we provide. However I need to put them into packages in order to be able to sell them. I was thinking about internet ad (such as in yahoo and msn …), technology and business magazine, what else might help? tournament? in what? or TV program? I need ideas that enable me to brand them. What may I suggest as activities? or marketing ideas? My target audience are all the large and medium size enterprise in the Arab countries.

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If your target is “all the large and medium size enterprise in the Arab countries”, what problem/challenge/need do they all have? If they don’t have a common need, then you need to narrow your target even more.

If you’re selling IT & Communication services, why should these companies (which have these departments in-house), choose you? What can you offer that they can’t do themselves?

Who within the organization needs to hear your message? IT? CEO? C-Level? Manager of IT?

To advertise/market to your target, you need to be places they look: online, magazines, newspapers, trade shows, television, radio, websites, blogs, etc.

Your message needs to be written specifically to the target company/person within the company in language they use (different levels of management use different terms for the same thing because of their different perspective).

The entire point of your message is to get them to contact you. Don’t spent a lot of time crafting your solution to their problem and advertise that. Instead, identify who you’re talking to, their problem, and your solution (benefits-based). You want them to go to your website, email you, and/or call to find out more information. Make it easy for them to find you.

Your website should likewise talk in the same benefits-based language as your advertising. However, as people click through your site to find out more information, you speak more in details. Provide lots of examples, white papers, testimonials, videos, etc. Anything that can help people feel more confident in your company. You’re building trust.