I have a sports simulation website (chancebot.com) that runs simulations of the professional football season to determine each team’s chances of making the playoffs. I had a similar site last year where I did the calculations by hand for one specific team. That site (the first one) was actually mentioned on an ESPN radio talk show. So naturally I have it in my head that sports talk radio is probably a good marketing channel for my site. I have even gone so far as to build an interface that allows somebody to quickly and easily set up a request for a special simulation that can analyze the impact of possible future outcomes.

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How do you plan to make money at this? For example, you could be a sponsor for the “prediction minute”. In exchange for your predictions, you’d get a mention (on radio) or graphic (for television). That would hopefully attract people to your website, and then..?

The best hook for me would be your accuracy. If you can claim, in the last 4 years, I’ve been accurate 83.4% of the time, then you’ve got my attention. Otherwise, your numbers are as good as a dice roll.

The second part of your communication would be “what’s in it for them?” Why would using them be beneficial to their show?

Also, don’t use email to get their attention. Identify the producers of the shows you want to target, and write them a letter and follow-up a week later with a phone call (mention to them you’ll be calling in the letter). Tell them what you like about their show, and mention your idea for something new – something you can promise as an exclusive for their region.