I’m working in bank (in the middle east market) and we’re planing to create an e-marketing dept. We want to increase our sales in bank product (loans , cards, acounts, etc.)

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For eMarketing, you’ll need 3 things: a website (that allows prospects to enter their email contact information), web analytics (Google Analytics is free and great), and a contact manager (to send emails).

The goal is to have a set of email addresses for people that have opted-in (in the United States, this is paramount, but in other countries the laws may be different). Regularly send them useful information (i.e., an e-newsletter) about your services, testimonials, white papers, etc. You want people to trust your bank.

Using the contact manager (Constant Contact, etc.) you’ll notice which emails are invalid and which get opened (and by who). With the analytics, you’ll be able to track web visitors.

With these 3 things in place, you can then start on a pay-per-click (or other online) targeted marketing campaign. The goal is to get people to your website, to give you their contact information, and for you to follow up with them. The more information that you request in your contact form, the fewer the number of people will subscribe