Our family company reglazes tubs, tiles, kitchen sinks for great price. It’s very convenient because instead of replacing it for so much money you can reglaze it.
Our approaches are hotels, apartment, buildings, residentials, and commercial anyone that needs to reglaze their tubs, clawfoot, sinks, and tiles for a fresh look without spending to much money on replasing.
We need help from you for a slogan and best ways to advertise.
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Taglines:
- The Smart Investment For Your Bathroom
- The Inexpensive Bathroom Makeover
- Redo Your Bathroom For A Song
- Happy Glaze Are Here Again
If you have a commodity product, you need to offer different service.
Don’t worry about the “family” business – that’s not a bad thing at all (and in some cases, can be turned into a strength). Competition isn’t necessarily a bad thing – each of your competitors will be helping to spread the word about reglazing. What you want is when it’s time to choose a reglazer, that your business is chosen because it’s the best for them.
Study your competitions’ marketing. Who are they targeting? Who are they missing? Landlords? Rental properties? Vacation Homes? Commercial? Hotels? Low Income?
To get known, donate your services (i.e., provide them for free or at cost) to local homeless shelters, etc. The goodwill will translate into free press releases (sent by both you and the non-profit). The photo op for the “grand unveiling” should be attended by local media and begin to establish you as a caring business. It will also attract interest from other non-profits in the area.
To ensure that you’ll be around in 3+ years, spend the time to create a strategic plan for your business. Most businesses start with an idea, use their savings, get some people interested, print business cards and flyers, and…fail in a year or so. The ones that spend time planning the business itself, figuring out who they are targeting, etc. save time and money and ensure lasting success.
One of the best marketing tools for a bathtub refinishing business is the web. Much of the general public is unaware of the process and when they do hear about it the first thing they do is research it on the web. A website is a great first step followed by submitting your site to as many local directories as possible. Start a blog about your services and write helpful articles, submit free press releases. By doing this you will establish credibility in your field. Join associations such as the Bathtub Refinishing Association of America, http://www.braoa.org. I hope this helps.